When I’m applying for a new job in media, how high should I aim?

The easy answer is to always shoot for the stars… shoot for the markets, stations and companies you have always wanted to work for. But, know a few things going in. The quality of your work and your experience SHOULD be what gets you the job. Always dream big. But be realistic. If you only shoot for the stars, you may be disappointed in a search. Plot your market and position moves over a longer period of time than a 2 or 3 year contract. Where do want to be and what do you want to be doing. A very few people are lucky enough to go from college to dream jobs. Most of us have to be realistic and work at it.